The customer facing side of decks.co.uk is their store on the Edgware Road, London. The UK’s largest retailer of DJ equipment understand that they not only have to offer the best prices in the business, but also provide customers with the opportunity to test drive their equipment – DJ’ing is after all still very much a tactile art!

With this in mind, the three rooms they have at the store have to represent as much of their range as possible, with it all available to be demonstrated straight away. Penguin Media Solutions have provided the power necessary for this, along with electrical servicing and maintenance in the store, their security and also their live demo days with world industry leaders Pioneer ProDJ. In addition to this, some bespoke trickery was needed, with the active speakers for example. A stand was commissioned to showcase as many active monitors and subwoofers as possible within a given space, as well as the control needed to live demo any combination of speaker and subwoofer at the flick of a switch. In addition to this, decks.co.uk also offer the only place in the country where you can live demo the ultimate VJ/DJ rig – with the Pioneer SVM1000 mixer and DVJ1000 DVD turntables.

decks.co.uk also have a comprehensive lighting rig, once again with Penguin providing the power and control to live demo any combination of lighting fixtures and lasers to the customer at the flick of a switch. The emphasis is on ease of use; the customer’s time is precious, they don’t want to be waiting around while a salesperson goes to fetch a lead, has to clear a space to demo a mixer, or has to unplug a house speaker to demo an alternative.